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All About Diamonds

All you need to know about
diamonds before deciding
which to buy.

Diamonds, Romance
& the Stars


If love were a flower, it would be a rose; if it were a gem, it would surely be a diamond.

Since time immemorial, diamonds have been considered the material embodiment of all things eternal and unconquerable.

From a symbol of strength, a channel of healing to the ultimate emblem of love, diamonds have conquered monarchs, enriched cities and bonded lovers.

Diamonds are here to last.
Diamonds are forever.


An Unconquerable History



The Greek word "adamas", meaning unconquerable and indestructible, is the root word of diamond. For 3,000-4,000 years, kings and queens have sworn by the magical qualities of diamonds, which they believed held powers far beyond the understanding of the common man.

Over the centuries, diamonds have morphed from being a symbol of strength, courage and invincibility into being the ultimate emblem of love.
Legend has it that ever since Archduke Maximilian of Austria presented his fiancée Mary of Burgundy with a diamond engagement ring in 1477, diamond's role as a symbol of everlasting love was sealed.

Today, no engagement or wedding is complete without a lady's finger adorned by a brilliant diamond, whose beauty and magic continues to express all that the heart feels but words simply cannot describe.

Historical Routes & Centres



Around 800 BC the first riverbed
source of diamonds was discovered in India, which supplied most of the world’s diamonds until the 18th century. Diamonds mined from India during the Middle Ages travelled to Venice via Mediterranean routes and then to Antwerp via the sea.

While India has the earliest record of diamond polishing (with diamond powder) from the 14th century, diamond cutting dates back to 1550 in Antwerp, which became the most important diamond centre of the period.
In the late 1600s, when the English established their interests in India (still the world's central diamond source), London’s Hatton Garden district became an important trading centre.

Today, India and Antwerp’s roles in the diamond industry are quite reversed. While 80% of the world’s rough diamonds are handled in Antwerp, over 90% of diamond pieces are cut in Surat, India. The other important diamond centres are Tel Aviv and New York City.


Astrological Power



In both Zodiac and Vedic (Indian) astrology, diamonds are associated with the planet Venus and symbolise beauty, creativity and luxury. Zodiac astrology considers diamond as the gemstone associated with Capricorn and Libra.

Diamonds are said to emit indigo rays that are believed to bring comfort,
prosperity and enhance virility and creative powers – and are therefore worn by those with artistic interests as well as by businessmen.

They are also recommended to those who wish to increase their confidence and seek to expedite success in their careers.